Blog Post #10- Digital-Viral Revisited

When I first posted my Boomerang, I had many of my followers engage by responding via direct messages on Instagram and Snapchat. Many members of my audience asked how long I would be at KAMs that evening. Likewise, those who saw the posting later on in the night or the following day, responded by inquiring which bars we would be at the rest of the week and times they could find us to obtain complimentary Bud Light.

All of my interactions were those who could attend the event or were located on campus. I did not have any users share or ask about my post who were not on the University of Illinois campus.

I think this shows how relevant the post was specifically to U of I’s campus but may have hindered the chances of the post going viral since not all users, across all locations could actively engage in the posting and event. From the readings done for class, this correlates well with the idea of not being able to “replicate” the posting. Also, the event had a time constraint since it was only going on for one night, at one place, for a set time. Therefore, the posting was not across all time and place, limiting the ability to go viral.

To increase circulation of the text, I could have posted earlier and more often before the timing of the event at KAMs. This would allow for more inquiries and more people to share the post with their followers, bringing further awareness to the event. I think Instagram and Snapchat were the best platforms for the posting to quickly reach a large audience. However, I could have also shared the post via Twitter and Facebook to increase outreach, especially if I had chosen to post the Boomerang earlier, before the event began.

Blog Post #9: Digital Viral

I chose to create a Boomerang for this project with both text and image. I wanted to not only say my message but also attract followers by visually highlighting the promotion I was attempting to make go viral. I chose to not use audio since often readers would be viewing my message at work, in class, or in a space in which audio is not permitted. Focusing on the positive messaging, “come hungry, leave happy,” and visuals was important for my post due to the medium chosen to distribute the message. Likewise, I wanted the messaging to be simple, brief, clever, and to the point. Using these tactics, I can grab the attention of my audience but only provide just the right amount of information to prompt their interest and encourage them to ask further questions or do more research. The positioning of the Boomerang was also important for unveiling the location of the promotion as well. The Boomerang gave away enough spatial features that majority of onlookers could clearly recognize it was KAMs bar.

My chosen subject matter was Bud Light. On campus, I am currently a Bud Light brand ambassador and host promotional events at bars around campus. Beer was the perfect subject matter to highlight in the attempt to make our messages go viral. Because many of my Instagram followers are college students and currently on the University of Illinois campus, I felt both beer and KAMs were both extremely relevant and timely subject matters. These characteristics increased both attraction and promotion of my post.

To distribute my meme, I chose to utilize Instagram and Snapchat. Both of these mediums are frequently used and checked by college students, my target audience. Because the post was made and distributed during the beginning of the promotion, using Instagram and Snapchat was best to most efficiently reach college students. The goal of my post was to share with college students the Bud Light promotion and encourage them to ask questions about our products, attend more of our events, and ultimately buy more Bud Light. The start of this ripple effect begins with awareness, the goal of my meme.


In-Class Writing 11/28

Maps provide vast amounts of information in a visual format that allows for ease of understanding for many users. Likewise, with technology, many maps have become interactive, allowing the users to better control and navigate the information they desire from the map.

Maps and locations can go hand in hand and allow for readers to locate a specific coordinate for which they desire. However, maps can also be more abstract such as the “Map of Home” we saw in class and allow for more personal meaning such as a map of important places in our lives. Thus, maps still relate to geography and location for the most part, however, how these locations are displayed can vary.

Maps are very complex and how information is displayed on a map can largely differ. Someone may see Green Street and map out food, whereas someone else may map out the bus stops. Thus, Green Street would be shown very differently between the two maps. From that, I concluded that when making a map and also reading a map, we look for what is important to us and will use the maps highlighting these values more so than those which do not.

For this project, I think we should be given a set location to map out. Then each group can map out this location how they see fit. This will highlight the differences of each map even though the location is the same for each group.

Blog Post #8: Rhetorical Map Proposal

For our project, we want to focus in on the history of Green Street and the constant changes being made to the area, specifically the food and restaurant changes. To best portray this message we will show maps highlighting the changes between Green Street in the 1990s/2000s versus what Green Street currently looks like including the restaurants that have come and gone.

Our map claims and demonstrates the many changes that have occurred in Champaign, one of the busiest streets on campus. Likewise, the food industry is a great way to also exemplify the culture changes that have occurred across our campus. Recently, we have seen a huge increase in Asian and Korean cuisine on Green Street, which supports the increase in international students at the University of Illinois. Doing further research into our map creation will uncover even more about our university which is exciting to our group.

We plan to construct our map digitally via Prezi. Using such medium allows us to collaborate on the project. Likewise, because we have chosen a relatively recent time frame, the information will likely already exist digitally allowing for minimal alterations and instead simply allowing us to take existing information and cohesively blend it together to create one collaborative map. Likewise, creating the map digitally will allow us to more easily make alterations for our final portfolio submissions at the end of the semester.

We intend for our audience to be both former and current University of Illinois students, specifically those who eat or ate at the many restaurants available on Green Street. Using the comparison map style, will allow our audience to engage in what Green Street used to be, recognize the changes, and in turn respond by correlating these cuisine changes with the alterations also made at our university.  

Accurately gathering the historical map of Green Street will be the most difficult part of this assignment. We will need to not only find out which restaurants were present in the past but also exactly where they were located and what they have been replaced with. To do this, we will contact former students and also use previous maps made we have found on the internet to create the past maps. Likewise, drawing our audience to make the connection of Green Street cuisine changes and correlating them to university changes will also be another challenge we will need to overcome. To best accomplish this we will color code the restaurant types to differentiate the types of restaurants and how they have changed from years past.

Free-Write 11/2- Portfolio Feedback

At first, I thought this assignment was going to be tedious and boring. I always try to submit my best work and was fearful revisions would be difficult. However, once getting started it was much easier to revise and alter the pieces I had created earlier on in the semester. I could truly see my progression as the course continued and how my mind was open to new forms of medium and focused more and more on the best way to present my message. I think a clear example of my advancement was my choice in audio reflection and use of pictures to better appeal to a more comprehensive audience.

I enjoyed being able to see my progression without being penalized through the portfolio. However, I do wish I could have received more constructive feedback on my smaller assignments.

The portfolio changed the way I think in that I recognized the importance, strategy, thought, and importance of media. Likewise, I gained a greater appreciation for particular forms of media I had previously categorized as “bad” such as graffiti.

To alter this assignment, I would have rather worked more on the free-write and blog posts. I think those posts require more thought and self reflection as we do not spend nearly as much time on them as we do the big projects. I felt the bigger projects are strong to begin with and altering them can be much more time consuming and difficult.